THE BOYCOTT, DIVESTMENT, AND SANCTIONS (BDS) movement is how we talk about the need for equal rights in Israel/Palestine. It is the most effective tool for ending the Occupation. As a rights-based approach it seeks to remedy the injustices that began in 1948, escalated in 1967, and continue to devastate the Palestinian people today. While engaging the international community in conversation about the inequality and human rights abuses Palestinians live under, BDS campaigns simultaneously have a direct effect to bring about a just, peaceful, and nonviolent solution to the conflict. Below are three examples of strategic BDS campaigns that engage and educate the public:
CODEPINK’s “Remodel RE/MAX: No ‘Open House’ on Stolen Land” campaign asks Denver-based real estate giant RE/MAX to stop allowing its Israeli franchise to sell homes in Israeli settlements in the West Bank and East Jerusalem.