THE BOYCOTT, DIVESTMENT, AND SANCTIONS (BDS) movement is how we talk about the need for equal rights in Israel/Palestine. It is the most effective tool for ending the Occupation. As a rights-based approach it seeks to remedy the injustices that began in 1948, escalated in 1967, and continue to devastate the Palestinian people today. While engaging the international community in conversation about the inequality and human rights abuses Palestinians live under, BDS campaigns simultaneously have a direct effect to bring about a just, peaceful, and nonviolent solution to the conflict. Below are three examples of strategic BDS campaigns that engage and educate the public:
CODEPINK’s “Remodel RE/MAX: No ‘Open House’ on Stolen Land” campaign asks Denver-based real estate giant RE/MAX to stop allowing its Israeli franchise to sell homes in Israeli settlements in the West Bank and East Jerusalem. The campaign points out that such properties are completely illegal under international law and are contrary to U.S. standards and agreements. The campaign highlights that settlements are built on stolen Palestinian land and act as an obstruction to achieving a solution to the conflict. Along with demanding that RE/MAX set standards and policies for its franchises not to sell settlement properties, the Remodel RE/MAX campaign also asks that RE/MAX direct their agents and brokers around the world not to refer clients to brokers and agents who sell such properties.
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Tikkun 2017 Volume 32, Number 2:67-68