A New Heroism in Israel and Palestine

Mejdi is a tour company founded in 2010 by Dr. Marc Gopin, an orthodox rabbi. The idea behind Mejdi is that Arabs and Jews doing peace and coexistence work through NGOs are notoriously under-funded; hundreds of them are literally poor. They also spend a disproportionate amount of time writing grants and fundraising rather than doing their critical on-the-ground work. It’s an unsustainable model, and the Mejdi co-founders felt they could create a business for peace-building that was also self-sustaining.