Once upon a time in America, drunkenness was cute. We smiled at the loveable town drunk. In Mayberry, USA – the fictional town of The Andy Griffith Show – Otis Campbell, the town drunk, would stumble into the jail, voluntarily enter a jail cell, and sleep off his inebriation. There was the period of the Rat Pack cool boozers where Frank Sinatra, Dean Martin and others had a Las Vegas good time with a cigarette in one hand and a drink in the other. And then, there was George Carlin’s Hippy Dippy Weatherman who gave the impression that he had smoked just a little too much marijuana.
All the while in the real world, mothers were losing their children to automobile accidents caused by people driving under the influence of drugs and alcohol. In 1980, Mothers Against Drunk Driving (MADD) started to change the culture. When Cindy Lightner’s 13-year-old daughter Cari was killed by a drunk driver in May of 1980, she decided to channel her grief into activism, and she turned Cari’s bedroom into an office.
Others joined her and the organization is now one of the most successful charities and social change organizations in the country. The history of MADD shows the kind of persistence it takes not only to change laws but to change a culture. Through the years MADD has worked for stronger laws against drunk driving, to raise the legal drinking age to 21, and for a federal .08 blood alcohol concentration (BAC) standard. It faced strong opposition from the liquor and hospitality lobbies. The organization was accused of wanting a return to Prohibition. Yet, while MADD continued to work on the legislative front, it also became a support network for families who had lost loved ones to drunk driving. Now, its mission has expanded to stop underage drinking. Its mission statement reads: “The mission of Mothers Against Drunk Driving is to stop drunk driving, support the victims of this violent crime and prevent underage drinking.” (http://www.madd.org/)