Environment
The Yes Men's brilliant campaign against Chevron's greenwashing
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In case you haven’t been following the Yes Men’s latest expose of corporate misinformation check out their recent press releases. The first one was on October 19:
Massive Chevron Ad Campaign Derailed, Media Slapstick Follows
News outlets, citizens duped by web of deceit – but whose? A day-long comedy of errors began Monday morning when the Yes Men, supported by Rainforest Action Network and Amazon Watch, pre-empted Chevron’s enormous new “We Agree” ad campaign with a satirical version of their own. The activists’ version highlights Chevron’s environmental and social abuses – the same abuses they say Chevron is attempting to “greenwash.”
“Chevron’s super-expensive fake street art is a cynical attempt to gloss over the human rights abuses and environmental degradation that is the legacy of Chevron’s operations in Ecuador, Nigeria, Burma and throughout the world,” said Ginger Cassady, a campaigner at Rainforest Action Network. “They must think we’re stupid.”
“They say we’re ‘interrupting the dialogue,’” said Andy Bichlbaum of the Yes Men, referring to Chevron’s terse condemnation.