by: Arlene Goldbard on October 23rd, 2015 | 1 Comment »
The older I get, the more I interrogate my own critique of the new-new thing. Even the quickest retrospective glance reveals cultural history as a kind of ping-pong: the oldsters are appalled by the youngers, and when the youngers grow old, they are briefly surprised at finding their parents’ words emerging from their own mouths. Then they get used to it, and the generations roll on.
So take this with a pinch of trepidation, or at least a grain of salt, but I’m feeling more and more fed up with what seems to me to be a wildly misguided and rapidly emergent impulse in art and commerce, which is to hold nothing sacred, to mount an imitation of realness in which both art and authenticity are left lying on the studio floor.
Take the case of the canned parrots of Telegraph Hill. In San Francisco, that rocky North Beach neighborhood is famous for its wild parrots, tended for many years by musician Mark Bittner. He was profiled in Judy Irving’s lovely 2003 film, The Wild Parrots of Telegraph Hill, and in Bittner’s own book of the same name.
Recently, some young entrepreneurs opening the kind of trendily unspecific shop which seems more and more ubiquitous as San Francisco becomes increasingly unaffordable decided to intrigue passers-by with a display of cans labelled “Boiled Parrot in Gravy.” The display alludes to Warhol’s Campbell’s Soup cans, of course, and the contents were carefully chosen to reflect the shop’s aspirational brand as described by the filmmaker/graphic designer who created the installation: “a curated modern general store for the neighborhood, with a creative, craft and art focus … it’ll be sort of a neighborhood clubhouse, with a retail angle.”