Is it no wonder we crave that which we don’t need? Every time I open a new web browser on my Mac computer I get a picture of the new iPhone in yet another pretty color – they even have it in gold now.
Is that like a gold card?
Do you get extra perks or priority seating if you book your airline tickets with your gold iPhone? Can you go through security ahead of everyone else?
Certainly, those who run the marketing department of Mac are no dummies! They know that if they show us enough pretty pictures of a new, clean, gleaming phone in your favorite color – soon enough you will be craving it. In fact, one of my dear friends, who is about to become a Zen priest, told me that she is craving a new iPhone and that the craving will not stop until she gets it. I suggested that perhaps she needed to sit on her cushion more and deal with her craving before she is ready to be ordained!
But this is the nature of capitalism and consumerism and the downside of it too. We live in a culture where buying and consuming the latest and greatest gadget – without any awareness of or concern for the impact of constantly creating new and better products so that we can buy things more quickly from our phone without being inconvenienced by having to wait an extra two minutes, or where we can speak into the phone so we don’t have to waste precious time typing – is the norm.