I snapped this photo of an ad in a BART station in September 2007. Viewed now, in the midst of a recession, the image takes on extra realism and a tone of increased urgency.

Not convinced we need a New Bottom Line? It’s revealing that a line like “Now you can pay rent and eat” is an effective marketing strategy, catering to people’s anxieties and realities. Needless to say, it greatly saddens me that people find themselves having to choose between shelter and food.


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