Tikkun Magazine, Winter 2011 

The Limitations of Rug-Pulling

by Douglas Rushkoff

You have to engage with people where they are -- not where you want them to end up.

I wasted a lot of time and energy trying to tell people what I believed was the absolute truth about pretty much everything. Whether it's smashing the historicity with which they approach biblical myth, or questioning the faith they put in an artificially scarce, centrally issued currency like the dollar, I have too often used a take-no-prisoners approach to conversation. This reaches few, disturbs many, and leaves everyone frustrated. So I have accepted the fact that it's not necessarily a compromise of my own ideals to allow people to remain in their comfort zones -- even when those comfort zones are based on truly silly foundations. Sometimes, people find it easier to accept hard truths while they are being comforted by soft lies. And there's no need to pull the entire rug out from under someone who really wants to make progress. That's why it's called progressive.

Douglas Rushkoff is an author, teacher, and documentarian. He teaches media studies at NYU and the New School University, serves as technology columnist for the Daily Beast, and lectures around the world.

Source Citation: Rushkoff, Douglas. 2011. The Limitations of Rug-Pulling. Tikkun 26(1): online exclusive.

tags: Activism  
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